WILLOW & TIDE HOMEWARES COLLECTION AUTUMN/WINTER 2026
Willow & Tide is developing a new homewares range for Autumn/Winter 2026, titled Still Water. This collection will capture the quiet elegance of nature’s softer moments — the subtle movement of water, the hush of dawn, and the textures of weathered landscapes.
We are seeking a set of refined textile designs that reflect a calm, grounding mood, evoking the stillness of lakes, reeds, and cool morning air. The designs should feel timeless, tactile, and suitable for a home that values simplicity, comfort, and craftsmanship.
THE EPHEMERA MOODBOARD
Gender-Neutral
In response to the growing demand for styles that transcended conventional gender norms, I developed designs that broke away from traditional gender-specific patterns, motifs, and color palettes. This approach allowed Ephemera to offer products that felt inclusive and universally appealing, resonating with a broader audience who valued diversity and individuality. By steering clear of stereotypical design choices, I aimed to craft pieces that felt timeless and adaptable, reflecting a shift toward more thoughtful, open-minded fashion and keepsakes.
Nostalgic Design
For Ephemera, I wanted to focus on the rising popularity of a mature yet playful aesthetic in children's designs. My goal was to create pieces that blended childlike nostalgia with a contemporary edge, finding harmony through an earthy yet playful, gender-neutral colour palette. By illustrating in a Naïve Art style, I intentionally simplified motifs to capture the charm and innocence that bring to mind children’s drawings.
THE EPHEMERA PATTERNS
THE EPHEMERA COLLECTION
BIRTHDAY CROWNS
Reusable and reversible linen birthday crowns with interchangeable numbers, featuring a tie-back for adjustable sizing to grow with each birthday milestone.
BUNTING
Eco-friendly bunting in various sizes, printed on recycled cotton, designed to be reusable for any celebration and crafted to last with each memory made.
PHOTO ALBUMS
Satin hardback photo albums with 200gsm ivory paper pages, protective tissue between each page, and metal corner guards—crafted to preserve and protect your memories for years to come.
GROWTH CHARTS
Linen growth charts printed with care and framed in a blonde hardwood Pressi frame, designed to capture each height milestone as a lasting keepsake.
KEEPSAKE BOXES
FSC-certified keepsake boxes crafted from sustainable card, designed to store treasured memories and keepsakes for years to come.
SOFT TOYS
Soft toys crafted from recycled cotton fabric and filled with eco-friendly recycled cotton stuffing—designed for sustainable play and lasting enjoyment.